Professor Poon has been teaching master’s degree programs at the Chinese university of Hong Kong Business School since 2002, including Global EMBA, EMBA and MBA. He teaches a variety of courses, including strategic management, brand building, marketing and has won several outstanding teaching awards. Since June 2019, he has been appointed as a member of the External Advisory Group (EAG) of the MBA Strategic Plan of The Chinese University of Hong Kong. Professor Poon is currently an honorary fellow at the Asia-Pacific Business Institute of the Chinese University of Hong Kong, an Adjunct associate Professor in the marketing department, and the host of the long-standing radio program called “New Thinking in Management” by Radio Television Hong Kong. Over the years, he has been providing consulting services on corporate strategy, corporate training for companies from around the world. Professor Poon serves as independent non-executive director of two Hong Kong listed companies and holds corporate governance positions in the compensation committee, the Nomination Committee and the Audit Committee. He has been appointed as the Humanitarian Education Advisor of Hong Kong Red Cross since April 2019.